Earlier this year, I wrote that 2020 would be the year of the vibrator.

I predicted a spike in sex toy interest and purchases not because I knew we’d all be spending a lot of time at home because of a pandemic, but because of shopping trends for the past few years. 

Well, we got both. People have been buying sex toys at a higher rate all year long, but right before the holidays, sales will jump up again thanks to the many sales that will be available.

Buying body-safe, high-quality sex toys can be a major investment, so it makes perfect sense to want to wait for really great deals before you buy. 

Well, that time of year is upon us. Black Friday/Cyber Monday (BFCM) sales are already happening. Some won’t start until Black Friday itself, and some will go on long after the holiday weekend is over. I’ll be updating this page as I learn about more sales, so bookmark it or just leave it open in a tab, because there are absolutely more to come. 

All sales are listed in alphabetical order and the information provided is accurate for when I published this post, and some may have exclusions, so double-check. If you want to do some extra learning before you make a purchase, you can watch the recording of my November 2020 Sex Toys 101 workshop here or schedule a private consult with me here. 

Disclosure: There are affiliate links used throughout this post. Making a purchase through an affiliate link doesn’t cost you anything extra (and sometimes saves you a bit extra). It does give me a small commission, though, so shopping the affiliate links helps indirectly support my work (and, ya know, say thanks for heads-up on deals). All affiliate links are denoted with an asterisk*

If you want to explore some of the things I’ve hand-picked as potentially awesome sex-positive gifts, check out my 2020 gift guide.


Main sale dates: November 27-November 30

Aisle may seem like a new brand, but that’s because they’ve recently rebranded—they were formerly known as Luna Pads, one of the longtime players in the sustainable menstrual products space. They make cloth pads and period underwear and offer an ungendered shopping experience. They have a bunch of different styles (including boxer briefs) and run in sizes XS-5X. They’re offering 25% off sitewide over BFCM weekend and they’re also throwing in a gift from Sisters Sage, an Indigenous-owned wellness brand. Discount applies automatically at checkout.


Main sale dates: November 27-November 30

Babeland is having a simple 20% off over BFCM weekend; the discount should apply automatically at checkout. 


Main sale dates: November 27-November 30

Basically everything that b-Vibe makes is on sale. All discounts apply automatically at checkout. 

  • 25% off: Anal Training Kit, Rimming Plug 2, Rimming Petite, Rimming XL, Novice Plug, Trio Plug (purple only), Snug Plugs, Snug and Tug, Anal Massage and Education Site, Tie-Dye Rimming Plug
  • 30% off: Enema Set, Lube Applicator Set, UV Sterilizer Pouch, Finger Cots, their lube and toy cleaner
  • 50% off: Vibrating snug plug (2 & 4 only), Texture Plugs (bump, swirl, and twist), Trio Plug (black only), Triplet Anal Beads, Cinco Anal Beads
  • Bundles have an additional amount off, ranging from 24-28% 
  • If you place an order above $100, take an extra 5% off. Order over $300 and get an extra 10% off. 

Come As You Are

Main sale dates: November 27-November 30

Come As You Are is a Canadian sex toy shop that also ships outside of Canada. People in the U.S. will enjoy the savings they get from the conversion rate, and folks all over can appreciate that it’s a worker-owned cooperative. Save 25% off during BFCM weekend with code BFCM, and they’ll donate 20% of the profits to the Native Youth Sexual Health Network.


Main sale dates: November 27-November 30

Crave makes a vibrator that is also a necklace and a bunch of other little vibrators that are surprisingly strong. They’re offering 35% off for BFCM weekend with code SPECIAL35 (or TDAY35 — they’re advertising both codes).

Crystal Delights

Main sale dates: November 26-November 30

Crystal Delights is offering 30% off and a free storage bag on all orders of $75 and up. There are plenty of things on their site for under $75, but honestly, it’s not hard to hit that minimum threshold. If you’re interested in glass toys, this is my number one recommendation—everything is handmade with lots of care and attention.

Dame Products*

Main sale dates: November 25-December 2

From November 25-December 1, Dame has a very simple 20% off everything. Easy peasy. I recommend the Pom, and if you’re looking for a great new bullet vibrator, Epiphora has fallen in love with Kip (read Epiphora’s review here). 

Early to Bed

Main sale dates: November 27-November 30

Early to Bed is a Chicago-based toy shop, and they’re offering 10% off sitewide, plus discounts on other brands. Unlike a lot of other sales, their discounts can be stacked, so you might save extra here!


Main sale dates: November 27-November 29

Enby is a newer toy shop; they just opened in September. Like others on this list, they offer a gender-free shopping experience and well-curated items. They’re offering 15% off this weekend plus free shipping on orders over $69. The discount will apply automatically at checkout. Outside of BFCM weekend, you can save 10% on your order with code FEMINISTSEXED (but that can’t be combined with BFCM sales).

Feminist Sex Ed Shop

Main sale dates: November 26-December 1

Okay, this one is for my online store, but I am having a Black Friday sale! Buy any two items and get 15% off your order; the discount will apply automatically at checkout. 


Main sale dates: Unlisted 

Foria produces CBD-infused lubricants, stimulating products, and suppositories.

As a heads-up, none of their products should be used with latex barrier methods, so if you’re going to invest in these and you typically use barrier methods, make sure you use a nitrile option instead. They’re having 30% off sitewide; the discount will be applied at checkout and it will not apply in addition to any “holiday bundle” savings in the store. 

Fun Factory

Main sale dates: November 25-December 2

Fun Factory is offering 25% off sitewide over BFCM weekend; the discount will automatically apply at checkout. Plus, if you buy a toy from their Stronic line, you’ll get a free mini vibe (try the Stronic G if you’re looking for something to stimulate the G-spot/urethral sponge.

Good Vibrations*

Main sale dates: November 27-November 30 

Another simple one here: Good Vibrations is having 20% off sitewide over the holiday weekend. They may also have other sales pop-up throughout, and if so, I’ll update you here. 

Hot Octopuss

Main sale dates: None specified, available now

Hot Octopuss has gamified their BFCM sale. Their sale prices vary by product and you’ll notice that many things are listed as “up to 40% off” or something like that. That’s because if you press the sign-up button and enter your info, you’ll get a code for a boosted discount. Then, if you do one of a few social actions (like them on FB, follow on IG, follow on Twitter, or subscribe on YouTube) you’ll get another discount. I recommend the Pulse Duo, Atom, and the Pocket Pulse.

Le Wand*

Main sale dates: November 27-November 29

When I saw the Le Wand sale rundown, I literally gasped. All discounts apply automatically at checkout. Here’s what’s going down (be prepared for a lot): 

  • 25% off: Le Wand original, Le Wand petite, Le Wand plug-in (sky blue only), Chrome collection vibes (rose gold only), anal massage and education set
  • 30% off: Le Wand original texture covers and internal stimulation adaptors, Le Wand Petite curve, ripple, and texture covers, and their lube and toy cleaner
  • 35% off: Stainless steel collection
  • 50% off: Chrome collection (black only), Le Wand Plug-in (cream only)
  • Bundles have extra discounts on top of their existing discounts, ad they range from an additional 10% off to 23.9% off
  • If you place an order above $150, you’ll get an extra 5% off. Above $300, you’ll get an extra 10% off. Free shipping on everything.  


Main sale dates: Unspecified

Liberator makes sex furniture, including positioning wedges (which can be super helpful for relieving joint strain) and the Fascinator Throw, which is great for folks who squirt or tend to have a lot of ejaculate. Get 30% off sitewide with code BLACKFRIDAY.

Lora DiCarlo*

Main sale dates: Now through December 6

Lora DiCarlo makes Baci, which is solidly one of my new favorite toys. It lives on my nightstand now. They’re offering 20% off sitewide and free shipping over the holiday weekend, plus a couple of extra days. 

New York Toy Collective

Main sale dates: No specific dates listed, sale active now

NYTC is offering 20% off sitewide with code FRIDAY at checkout. They make great dildos (including the Shilo, which features heavily in a bunch of episodes of You Deserve Good Sex) but they also make a lot of gear for transmasculine folks, like packers, STP devices, and pumps. 


Main sale dates: November 23-November 30

OhNut makes wearable polymer rings that can help folks who experience pain or discomfort with penetration. They limit the depth of penetration for your comfort, while also allowing your partner to feel as if they’re penetrating deeply. This week, OhNut is $50 (normally $65). Over BFCM itself you can also get a free gift with purchase. 


Main sale dates: Unspecified, active now

RodeoH’s main game is strap-on harnesses, and they make them in tons of different styles (including crotchless options). They have a few different types of sales happening that range from 20-40% off, so shop around their site to find things (the link takes you straight to the sale section). Use code FREESHIP75 for free shipping on orders over $75, too. 


Main sale dates: November 25-November 30

SheVibe has a few different sales going on, and you’ll need a coupon code for all of them. Here they are:

  • 10% off orders $75+ with code VIBE10
  • 15% off orders 100+ with code VIBE15
  • 20% off orders $125+ with code VIBE20
  • 25% off orders $350+ with code VIBE25


Main sale dates: November 26-December 1

Sliquid’s lubricants are great for folks who need hypoallergenic, body-safe lubricants. If you experience chronic dryness, I recommend their Satin formula for daily use. Otherwise, their H2O makes a great addition to your nightstand. They’re having 25% off over the weekend.

Smitten Kitten

Main sale dates: November 27-November 30

Smitten Kitten is a Minneapolis-based sex toy shop. For BFCM weekend, they’re offering 20% off sitewide plus free shipping. The discount will automatically apply at checkout; no code needed.

Spectrum Boutique*

Main sale dates: November 25-December 2

Spectrum is having a bunch of sales throughout the month, like 20% off all Cal Exotics toys (and a few other brands) with code F#@KBLACKFRIDAY at check-out, which works starting now. From November 25-December 2, they’ll be having:

  • 25% off Fun Factory (excluding Sundaze)
  • 20% off B-Vibe, Le Wand, Je Joue, We-Vibe, Womanizer, Lora DiCarlo, Doxy, Pjur, and Elvie
  • 15% off Lelo
  • 10% off Aneros 


Main sale dates: Rotating

Sportsheets has a pre-Black Friday sale happening now that ends on November 25 at midnight PT. That sale is 25% off sitewide with code EBF25. Since this is an early sale, there will likely be other sales over the weekend, so keep an eye out. Sportsheets makes great restraint items and positioning tools. 


Main sale dates: November 24-December 1

Tantus had a quick preview sale on dildos earlier in the week, but they’ve officially opened up their BFCM sale, and it’s a big one—55% off sitewide (with some exclusions). You need to enter a code at checkout to apply the discount, so don’t forget that! The code is: CYBERBLACK55


Main sale dates: November 26-December 4

We-Vibe is offering 20% off all of their products starting Thanksgiving day and through the following week with code BF20. Try the Nova 2 or the Tango (my most-recommended bullet vibe). Note: If you’re going to get the Nova, make sure to get the Nova 2, not the original. Both are available on their site, but the Nova 2 is significantly improved.


Main sale dates: November 26-December 4

Womanizer is owned by the same company as We-Vibe, so all of the sale details are the same. Get 20% off all of their products with code BF20. Womanizer is known for their air pulsation technology toys, but you can also get a We-Vibe + Womanizer multipack that includes a ton of stuff for a discounted price. 

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